(Reporting by the "Reporter") "Hui Quan Chenghai, the only sea, can be broadly minded, accept hundreds of rivers without suspicion of their trickle, capacity dirty and can be purified into clear water ... ..." into the Shandong Huiquan Group, It is this magnificent poem that comes into view. Founded in 2001, Huiquan Group is the first joint-stock company of "China Kitchen Capital" and is currently a large domestic manufacturer of kitchenware, refrigeration and environmental protection equipment. Enterprises have independent import and export rights, the products sell well all over the country, some products are exported to Southeast Asia, Europe, some countries and regions, deeply domestic and foreign customers of all ages.
"If we want to be invincible in the market competition, we must always uphold the concept of product innovation that we have no people, I have good people, good people and I turn," put new product development in the first place in the development of enterprises. "Wang Bingsen, chairman of the board, said. Huiquan Kitchen has a perfect R&D system, adhering to the design concept of “ultra-low energy consumption, environmental protection, professional research and development, and clean and convenient” to provide users with ideal products. Huiquan's huge product design R&D team is well versed in the most advanced professional technologies and design methods, especially the use of computers, making product development more accurate and reliable, and faster. High-performance NC equipment and large-scale production lines provide guarantee for the transformation of scientific research achievements into products.
In 2016, Huiquan Kitchen hired a dedicated management team and production team, and set up a dedicated new product research and development center. “Sometimes we have a lot of trivial things, and we will neglect the management of the company, but a company must have a good manager to operate in an orderly manner, especially when we do large-scale kitchen equipment engineering. So we specialize. A management team was hired to sort out the company’s system and production processes, and the production team and R&D center were to better serve the customers. This production team was previously dedicated to star hotel projects and their rich experience. And independent insights will instill fresh blood for us. Our R&D center has nearly 100 professional engineering and technical personnel. In the future, more professional and technical personnel will come in. I believe that it will become a national first-class R&D center.” General Manager Fu Jiaping said that.
Huiquan’s kitchen industry has always faced an end-user group, but for relatively distant customer groups, service costs are high and services are not in place, and customers cannot be maintained. In 2017, the Huiquan Group took advantage of the two exhibitions of the kitchen and began to shift to the market. It did not intend to take the dealership route. It was not the agents but the partners of the business. Fu Jiaping, general manager, said that many times the relationship between manufacturers only stays on the basis of the most basic cooperation, that is, manufacturers provide products, dealers are responsible for sales, the two substandard points, points to find, no longer sub-divided. For a long time, manufacturers and distributors are not exclusive, dealers do not have a single heart for a single product, and there is no high level of trust between the two companies. Distributors can operate multiple different brands at the same time. The sense of crisis and profit-seeking behavior will inevitably lead to vicious competition, and companies will often have to replace their dealers, resulting in costly waste. Huiquan's kitchen industry regards looking for distributors as a partner in search of a business. This is for the manufacturer to be a glorious person, a loss and a loss, and to be able to realize the integration of the manufacturer's value and to provide customers with timely and high-quality services.
Chairman Wang Bingsen said that 2016 was an extraordinary year for the Huiquan Group and it was a year of major management changes. From the personnel adjustment, product re-planning, the establishment of the five central management model, strengthening the technical department, the establishment of the PMC Department to coordinate the production, supply, order management model, so that the entire production chain carried out in an orderly manner; 6S management makes the entire company organized The Mid-Autumn Festival and the birthday party early in the evening also reflected Huiquan Group’s focus on humanities and culture.
Strengthened investment in equipment and qualifications. After the equipment was updated in 2015, several more devices were added. Some of the cooking appliances have reached the national level energy efficiency, and the freezer production license has been reaffirmed. China's first commercial freezer energy-saving certification will also be produced in Huiquan Kitchen.
Engineering achievements are abundant. The kitchenware installation project in 2016 was the pride of Huiquan people. It completed the construction of the project such as the Grand Hyatt Hotel in Jinan, BOE, and Fuyuan International Hotel.
The year 2017 is a year in which the Huiquan Group can make a strong and vigorous effort. On the basis of stabilizing the original, the project and the market can walk on two legs. Through talents to achieve the goal of management, fully mobilize the enthusiasm, creativity and ownership of each employee, the employees and the company's fate together, unite and grow together.
Strengthen front-line management, from production to marketing, and then to the three key sectors of technology to connect and support each other. Turning after-sales service into pre-sale service, minimizing after-sales service, high market share, low maintenance rate, and timelyness are the highest goals of the company.
Huiquan Group will continue to innovate and develop new products so that our kitchens will be smarter, more energy-efficient, more environmentally friendly, and greener, making greater contributions to the kitchenware industry and raising the happiness index of the people on Earth. (Reporter Liu Yuxin Li Xiaokai)
Picture 1: Chairman of Shandong Huiquan Kitchen Co., Ltd. (third from right) Wang Bingsen introduces local kitchenware to commercial kitchenware
Figure II: Students from Boxing County, Binzhou visited Huiquan Commercial Kitchen